Norea Sweden

An initiative from Norea Sweden

Jesus helt enkelt – making Jesus known where people are

How do we reach people who would never think of visiting a church? We share short videos, personal testimonies and Bible verses where people already are – right in their feeds.

For anyone curious about Jesus. And for churches that want to reach more people.

We believe the gospel of Jesus is as relevant today as it has always been.

Denni shares his encounter with Jesus on a ski lift – Jesus helt enkeltMatilda shares how Jesus transformed her life

Over 2.5 million views

Since launching in autumn 2025, our videos and posts have received over 2.5 million views on social media. This means views – not unique people or conversions. Behind every view is an opportunity for someone to encounter a message about Jesus.

Reported reach during the initiative’s first year; updated when new statistics are available.

What is Jesus helt enkelt?

Easy to understand. Authentic. Centred on Jesus.

Jesus helt enkelt is Norea Sweden’s social media evangelism initiative. We especially want to reach young people with the gospel through Instagram, TikTok, Facebook and YouTube.

Among messages about achievement, ideals and identity, we want to share a different message – about hope, forgiveness, love and a new life with Jesus Christ.

We make short videos, share Bible verses, answer questions and let people tell what faith means in their everyday lives. You do not need to know church language or have read the Bible to begin exploring. Simply Jesus.

Why social media?

The gospel needs to be heard where people scroll, too

Many people never encounter Christian faith by visiting a church. But a short video can make someone pause. A testimony can resonate with them. A Bible verse can spark a new question.

Digital evangelism does not replace a local church or personal encounters. But it can be a first step towards conversation, faith and Christian community.

Our goal is not just to reach screens. It is to meet people.

For pastors, leaders and churches

How can your church reach more people through social media?

Many churches want to reach a younger generation but wonder where to start. What content works on Instagram? How do you make short videos with a phone? How do you speak clearly about Jesus without losing depth?

Through Jesus helt enkelt, we have experimented, learned what works and seen how simple, personal content can reach a wide audience. We would love to share our experience and discuss how your church can get started or develop its work.

  1. 1

    Start with people.

    Who do you want to reach, and what questions are they asking?

  2. 2

    Share real stories.

    Personal testimonies show how faith can shape everyday life.

  3. 3

    Be clear and easy to understand.

    Simple language does not have to mean a watered-down gospel.

  4. 4

    Start with what you have.

    A phone, good sound and a clear idea can go a long way.

  5. 5

    Think beyond views.

    Build bridges to conversations, relationships and local community.

Would you like to talk about digital evangelism?

Tell us about your church and what you would like to develop. We would love to share our experience from Jesus helt enkelt.

Contact Norea
Discover Jesus

Curious about who Jesus is?

Perhaps a video brought you here. Maybe you are wondering about God, the Bible or the meaning of life. You do not need to have all the answers to begin exploring Christian faith.

Who is Jesus? Why did he die on the cross? Can we get to know God? We believe these questions are worth taking seriously.

I want to follow Jesus – where do I start?

1. Get to know Jesus.

Christian faith begins with Jesus Christ: his life, death on the cross and resurrection.

2. Respond to his invitation.

You can turn to Jesus in faith, ask for forgiveness and begin to follow him.

3. Start talking to God.

Pray in your own words, read the Bible and get to know Jesus step by step.

4. Find a Christian community.

Contact a local church where you can grow, ask questions and find support.

I would like to talk to someone
Frequently asked questions

Questions about digital evangelism

What is digital evangelism?

Digital evangelism means using digital channels – such as Instagram, TikTok and YouTube – to tell people about Jesus, share Christian faith and connect with people.

Can a church share the gospel through Instagram?

Yes. Short videos, personal testimonies, Bible verses and answers to questions can create new connections. It is important to have people ready to welcome anyone who wants to talk further.

How do you start sharing the gospel on social media?

Choose who you want to reach, shape a clear message and start small. Use your phone, prioritise sound quality and try simple, personal content.

How can churches reach more young people?

By being present where young people are, communicating clearly and creating pathways from digital encounters to real relationships.

What is Jesus helt enkelt?

It is Norea Sweden’s initiative to share the gospel, especially with young people, through short videos, Bible verses and testimonies on social media.

Can Norea help our church with social media?

We would love to share our experience and discuss your ideas and needs. Contact Norea to tell us more.

Get involved

Help us make Jesus known to more people

Follow our content, share a video with someone, pray for people encountering the gospel or support the work financially. Jesus helt enkelt is part of Norea Sweden’s work to share the gospel through media.

A project by Norea Sweden